With Niima, we set out to explore the contrast between overcomplicated wellness culture and the radically simple formula behind the brand.
Our first ad takes a comedic look at the modern supplement obsession. From gummy stacks to fizzy tablets to protein powder ingested in nearly every way imaginable, we follow a routine so extreme it’s almost athletic theater. It’s satire, but not far off from reality, and that’s the point.
The second spot shifts into something more grounded. Through striking visuals of athletes and creators immersed in their flow states, we capture the everyday beauty of movement, focus, and recovery. Here, Niima appears not as noise, but as quiet support.
Together, the two narratives form a complete picture. One is chaos. The other, clarity. Niima lives in the space between, simple, effective wellness made for real life.
Deliverables were :30 and :60 digital ads and social media cutdowns.
PERFORMANCE
The Niima campaign delivered a 39% lift in ad recall, a 24% increase in site traffic, and over 1.2M digital impressions in its first month. Social engagement rose by 47%, driven by the balance of humor and grounded, movement-focused visuals.
