For Siphox Health, we created a customer testimonial designed to build trust around a new way of understanding personal health. The film centers on a real customer experience with Siphox’s at-home blood panel testing kit, focusing on clarity, ease, and the empowerment that comes from having actionable health data without the friction of traditional testing.
The testimonial captures a pivotal moment when routine testing surfaced a rare genetic condition, allowing the customer to take action early—underscoring the real-world stakes of proactive health monitoring.
Shot with a calm, straightforward approach, the piece lets authenticity lead—prioritizing real language, real environments, and a tone that feels informative rather than promotional. The result is a story that demystifies the product while reinforcing Siphox Health’s mission to make proactive health accessible and personal.
The video launched across digital, social, and product marketing channels to support customer acquisition and education.
Following release, the testimonial contributed to a measurable lift in conversion rate on key landing pages, increased time spent on product explainer pages, and higher engagement across paid social placements—helping Siphox Health build credibility with new customers considering at-home testing.
