Use this simple campaign brief strategy to align stakeholders, streamline approvals, and move your video project forward.
Why Video Projects Get Delayed (and How to Fix It)
You’re ready to launch a video campaign—but getting internal alignment is like herding cats. CMOs and marketing leaders often face long approval timelines, unclear feedback loops, and never-ending meetings before production can even begin.
The root issue? Stakeholders aren’t aligned early enough.
And without a clear, strategic brief in place, video projects can stall before they ever get started.
This article will teach you how to:
Get executive buy-in for video projects faster
Structure a compelling video campaign proposal
Use a free video brief template to streamline internal approvals
1. Lead With Business Goals (Not Just Creative Vision)
Marketing videos should always connect back to measurable business objectives. When presenting a video idea to your leadership team or stakeholders, start with:
What the video is meant to achieve (brand awareness, product education, customer trust, etc.)
How it aligns with current campaigns or company goals
What success looks like (e.g., engagement metrics, conversions, shortened sales cycles)
Example:
“This brand video supports our Q3 product launch by increasing awareness and trust around our solution. Our goal is to drive 20% more demo requests by showcasing real customer impact.”
This shifts the conversation from “Why video?” to “Why not video?”
2. Use a Video Campaign Brief to Align Stakeholders Early
Instead of relying on long decks or scattered emails, structure your idea in a simple, digestible way using a video campaign brief.
A strong brief should include:
Campaign goals and KPIs
Target audience and messaging pillars
Timeline and budget expectations
Creative tone and distribution plan
This approach helps you streamline stakeholder feedback, reduce revision rounds, and give external production teams exactly what they need to execute well.
3. Speed Things Up with a Ready-to-Use Video Brief Template
To help CMOs and marketing leads move faster, we created the Video Campaign Brief Builder — a free, fillable PDF designed to help you organize your thoughts, win internal approval, and deliver a crystal-clear roadmap to your video team.
Whether you’re briefing your C-suite or a creative partner, this template will help you:
Get leadership approval quickly
Clarify video goals and strategy
Communicate with external vendors and editors seamlessly
Avoid delays caused by misalignment or unclear expectations
Built by a Strategic Video Partner
At Ballad Pictures, we specialize in cinematic brand storytelling that blends strategy with emotion. We created this brief based on what our most successful clients use to cut through noise, reduce approval delays, and execute with precision.
Download the Free Campaign Brief Builder
Ready to get your team and creatives aligned?
Click below to download your free copy of the Video Campaign Brief Builder — and take the first step toward a smoother, more successful video campaign.
