For Amazon, we partnered on a branded short documentary that follows the extraordinary journey of a single, massive ficus tree—from Southern California to its new home as the centerpiece of the Amazon Spheres in downtown Seattle. What could have been a simple logistics story became something much more human: a meditation on care, precision, and the lengths required to bring nature into the heart of a modern workplace.
Shot with a documentary eye, the film captures the collaboration between arborists, engineers, and transport teams as they navigate the challenges of moving a living organism across hundreds of miles. The story reflects Amazon’s broader vision for the Spheres—workspaces designed to inspire creativity, curiosity, and connection to the natural world.
The piece launched as long-form branded content across Amazon’s digital platforms, supported by social distribution and internal storytelling channels.
PERFORMANCE
The film resonated widely across Amazon’s owned and earned channels, generating 1.5M+ views and driving a 32% increase in social sharing compared to Amazon’s typical branded storytelling releases. Internally, the film became one of the most-shared Spheres-related stories, reinforcing the project’s impact beyond traditional marketing metrics.
