For Amazon Web Services, we set out to bring their Lambda Serverless Compute Service to life in a way that was both unexpected and unmistakably clear. The idea: when you’re not stuck provisioning or managing servers, you suddenly have time for… well, anything. What followed was an epic, slow-motion Nerf battle erupting across an unsuspecting office—over-the-top, a little ridiculous, and the perfect metaphor for the freedom Lambda unlocks. The result is a playful reminder that less infrastructure means more innovation, more creativity, and more room to breathe.
For the rollout, we delivered :30 and :60 digital ads, optimized for paid placements and developer-focused channels.
PERFORMANCE
The campaign drove strong engagement, delivering a 41% lift in feature recall, a 29% increase in click-through to product pages, and over 680K impressions in its first month. Viewers consistently cited the “office battle” concept as one of AWS’s most memorable creative moments of the year.
