Teaming up with Food Network chef and co-founder Brian Malarkey, we created a playful spot that blends education with entertainment. The premise: home cooks are using the wrong oil for the job, and Chef Malarkey is here to forgive them.
Set in a confessional-style kitchen moment, Brian offers dramatic, lighthearted absolution to someone using regular EVOO for high-heat cooking. Chef’s Life enters as the solution, versatile, balanced, and built for real cooking.
The result is funny, approachable, and chef-approved. A reminder that great meals start with the right oil.
For the rollout, we delivered multiple :15 and :30 broadcast spots that aired nationally on The Food Network, a series of digital and social cutdowns, and a suite of photography for social media, product pages, and retail support.
PERFORMANCE
The campaign quickly found its audience, earning a 35% lift in product awareness, a 52% increase in social engagement, and 1.8M combined views across paid and organic channels in the first six weeks. A playful reminder—from a chef who knows—that better cooking starts with better oil.
