With Mountain View, we set out to capture the essence of a Central Oregon summer—sun-soaked days, wide-open landscapes, and the easy, infectious energy that comes from working with a crew and client who truly enjoy the ride. The campaign blends playful spontaneity with grounded, everyday warmth, celebrating the moments—big and small—that make the season feel alive.
For the launch, we delivered three :30 broadcast spots, a full suite of digital and social cutdowns, and a photography package for static ads and print needs.
PERFORMANCE
The campaign became one of the client’s strongest summer performances to date, generating a 42% lift in brand recall, a 28% increase in web traffic, and 3.1M total impressions across local markets in the first month—proof that a little sunshine, good people, and the right story can go a long way.
