We partnered with National Geographic and The Real Play Coalition to make a piece of branded content centered on curiosity, family, and the power of play. Featuring National Geographic photographer and father Aaron Huey, the film explores how unstructured play fuels imagination, resilience, and a lifelong sense of adventure in kids. Shot with the warmth and observational honesty of a documentary, the story reflects National Geographic’s belief that exploration starts early—and often right outside the front door.
Rather than selling a message, the piece invites reflection, blending intimate moments of family life with expansive thinking about how curiosity is shaped and passed on. The result feels personal, thoughtful, and unmistakably aligned with the National Geographic voice.
The film launched across National Geographic’s digital platforms and social channels as long-form branded storytelling.
PERFORMANCE
The piece generated strong engagement, earning a 34% completion rate, a 41% increase in average watch time compared to platform benchmarks, and over 1.6M organic views. Viewers responded especially well to the authentic, parent-to-parent perspective, reinforcing the impact of storytelling rooted in real experience.
