For New Seasons Markets, we set out to create a brand film that did more than show a grocery store—it revealed a way of being. At the heart of the work is a celebration of good food, the people who make it, and the community that gathers around it. With warm, sensory moments of produce, bread, hands breaking tacos, and neighbors smiling over shared meals, the campaign underscores New Seasons’ commitment to quality, sustainability, and the local food system that nourishes us all. It’s a reminder that great markets are about more than what’s on the shelf—they’re about who you become when you’re cooking with purpose and eating with others.
The work launched across digital and broadcast with long-form brand film and shorter cutdowns designed to resonate with both loyal customers and curious newcomers.
PERFORMANCE
In its first quarter, the campaign delivered a 29% lift in brand affinity, a 22% increase in engagement with social content, and more than 2.1M total impressions across regional audiences. Viewers consistently highlighted the film’s authentic portrayal of food and community as the standout element driving connection and recall.
