For QFC, Kroger asked us to bring their freshness story into sharp focus—literally. We set out to highlight the journey from farm to table by getting closer than ever before. Using probe lenses, we explored produce at an almost cinematic scale, revealing textures, colors, and details often missed by the naked eye. The result is a vibrant visual narrative that reinforces QFC’s promise: exceptional quality, delivered straight to your home.
The campaign launched with :30, :15, and :06 broadcast and digital ads, supported by a full suite of platform-specific versions.
PERFORMANCE
In its first month, the work generated a 33% lift in brand favorability, a 21% increase in produce-category sales interest, and 960K digital impressions across regional markets. Viewers consistently cited the “freshness visuals” as the campaign’s standout element.
