For UBCO, we partnered across a series of campaigns to help redefine what an electric motorcycle can be—durable, capable, and built for real work and real adventure. Shot in environments that demand performance, from remote ranchlands to wide-open terrain, the work places UBCO vehicles where they belong: operating with quiet confidence in places that usually belong to gas.
Rather than over-explain the technology, the storytelling lets the landscapes and use cases do the heavy lifting. The result is a body of work that positions UBCO not as a novelty electric vehicle, but as a serious tool—one that seamlessly integrates into demanding, everyday environments while pushing the category forward.
Across campaigns, we delivered broadcast and digital commercials, social cutdowns, and branded content, supporting both awareness and product education.
The work drove a 45% lift in brand consideration, a 68% increase in website engagement, and more than 2.5M digital impressions across key outdoor, adventure, and utility audiences. Our Jackson was recognized with an AAF Addy Award for Branded Content, reinforcing UBCO’s growing credibility as a leader in electric mobility built for the real world.
